Purpose – The aim of this paper is to review the debate on the purpose, focus and necessity of UK undergraduate marketing education. Design/methodology/approach – Assumptions in this debate are challenged by the collection and analysis of interview data from practitioners, alongside...

Purpose – The aim of this paper is to assess the motives, expectations and preparedness of postgraduate marketing students, and discuss possible implications for postgraduate marketing education in the UK. Design/methodology/approach – The research uses primary data collected from...

Purpose – This paper aims to explore the process that undergraduates go through in selecting universities and courses in the context of an increasingly marketisated higher education (HE) where students may see themselves as consumers. Design/methodology/approach – The process students go...

Purpose – The potential to provide customers with information about experience and credence qualities in advance of purchase has resulted in widespread recognition of the significance of brands in relation to consumer choice in the service sector. Arguably, what is of particular significance...

Reports extracts from an exploratory, cross‐sectional study undertaken in the rapidly changing environment of UK higher education. Begins with introductory material covering some recent changes in higher education and the relevance of marketing and market segmentation to institutional...

An historical saunter is taken through the development of approaches, legal and organisational, to deal with whistleblowing. Whistleblowing engenders strong emotions, and it is not surprising that some of the early pioneers met with stiff resistance. Some classic whistleblowing cases are...

Effective leadership in any organization is a crucial component of overall organizational success. While many aspects of management and leadership are common to most organizations, colleges and universities present special challenges in both their fundamental character and in practice. The...

Purpose For entrepreneurship education issue, the purpose of this paper is to apply a novel four-step method of comparative education research and assessment items for university-based entrepreneurship ecosystems (U-BEEs), with a specific focus on universities in Taiwan and Singapore. In this...

Purpose – This study aims to explore the role of marketing in small and medium‐sized enterprises (SMEs) and to consider how amendments can be made to the UK higher education (HE) teaching curriculum to inform marketing teaching and learning around a small business context....

Purpose This research aims to assess how marketing-related projects with small- and medium-size enterprises act as a form of experiential learning and help develop entrepreneurial and employability attributes for students in higher education (HE). Design/methodology/approach The research is...