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Priceless : the hidden psychology of value
Poundstone, William - 2010
Persistent link: https://www.econbiz.de/10008933881
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Priceless : the myth of fair value (and how to take advantage of it)
Poundstone, William - 2010 - 1. ed.
Persistent link: https://www.econbiz.de/10003829286
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Der Grundpreis in der Behavioral-Pricing-Forschung
Himbert, Lena; Roth, Stefan - In: Aktuelle Aspekte in der Dienstleistungsforschung : [im …, (pp. 93-118). 2015
Persistent link: https://www.econbiz.de/10010469030
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Preisverhalten und Wettbewerbsrecht : verhaltenswissenschaftliche Analyse der preisbezogenen, verbraucherschützenden Regelungen des UWG und der Preisangabenverordnung
Jacobi, Hannes - 2017 - 1. Auflage
Does a specific price, price advertising or a price tag violate the German law against unfair competition (UWG) or the … German Price Indication Ordinance (PAngV)? The analysis of these legal questions requires assumptions about legislation and … with the findings of behavioural sciences on the “real” price-related behaviour of consumers.It compiles the findings of …
Persistent link: https://www.econbiz.de/10012015273
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Is transparency a good thing? : how online price transparency and variability can benefit firms and influence consumer decision making
Hanna, Richard; Lemon, Katherine N.; Smith, Gerald E. - In: Business horizons 62 (2019) 2, pp. 227-236
Persistent link: https://www.econbiz.de/10011995689
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Eine Simulation zum Test psychologischer Theorien der Preisbewertung
Boztuğ, Yasemin; Hildebrandt, Lutz - In: Quantitative Marketingforschung in Deutschland : …, (pp. 255-275). 2005
Persistent link: https://www.econbiz.de/10003289267
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Strengthening the influence of advertised reference prices through information priming
Kan, Christina; Lichtenstein, Donald R.; Grant, Susan Jung - In: Journal of consumer research : JCR ; an … 40 (2013/14) 6, pp. 1078-1096
Persistent link: https://www.econbiz.de/10010353447
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Does classical music relieve math anxiety? : role of tempo on price computation avoidance
Feng, Shanfei; Suri, Rajneesh; Bellan, Monique - In: Psychology & marketing 31 (2014) 7, pp. 489-499
Persistent link: https://www.econbiz.de/10010382590
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Promotion signal: proxy for a price cut?
Inman, J. Jeffrey - In: Journal of consumer research : JCR ; an … 17 (1990) 1, pp. 74-81
Persistent link: https://www.econbiz.de/10001098522