Dias, Álvaro Lopes; Sousa, Bruno; Santos, Vasco; … - In: Wine Economics and Policy 13 (2024) 1, pp. 3-15
Wine tourism provides a multisensory experience through various wine tour-ism activities. It also adds value to the … determi-nants of brand love in wine tourism. Using survey data from wine tourists in Portugal, a structural equation modelling … insights. The results show that the wine tourism enhances brand love. This implies that emotions (i.e., a sense of belonging …