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Filling an empty self : the impact of social exclusion on consumer preference for visual density
Su, Lei; Wan, Echo Wen; Jiang, Yuwei - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 808-824
Persistent link: https://www.econbiz.de/10012120624
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Judging a book by its cover? : the effect of anthropomorphism on product attribute processing and consumer preference
Wan, Echo Wen; Chen, Rocky Peng; Jin, Liyin - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 1008-1030
Persistent link: https://www.econbiz.de/10011770802
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The effect of social exclusion on consumer preference for anthropomorphized brands
Chen, Rocky Peng; Wan, Echo Wen; Levy, Eric - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 23-34
Persistent link: https://www.econbiz.de/10011771816
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The impact of identity breadth on consumer preference for advanced products
Ding, Ying; Wan, Echo Wen; Xu, Jing - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 231-244
Persistent link: https://www.econbiz.de/10011707468
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Practical relevance in consumer research
Hoyer, Wayne D.; Wan, Echo Wen; Wilcox, Keith Todd - In: Journal of consumer research : JCR ; an … 51 (2024) 2, pp. 428-438
Persistent link: https://www.econbiz.de/10014634472
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Stars versus bars : how the aesthetics of product ratings "shape" product preference
Jia, He; Wan, Echo Wen; Zheng, Wanyi - In: Journal of consumer research : JCR ; an … 50 (2023) 1, pp. 142-166
Persistent link: https://www.econbiz.de/10014314346
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Enjoyment or autonomy? : the interactive effect of brand ritual and brand personality on consumer purchase
Ran, Yaxuan; Wan, Echo Wen - In: Psychology & marketing 40 (2023) 1, pp. 89-106
Persistent link: https://www.econbiz.de/10013465212
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From second-hand to third-hand : reuse and resale cycle
Huang, Feifei; Wong, Vincent Chi - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 104-113
Persistent link: https://www.econbiz.de/10014634433
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Feeling lonely increases interest in previously owned products
Huang, Feifei; Fishbach, Ayelet - In: Journal of marketing research 58 (2021) 5, pp. 968-980
Persistent link: https://www.econbiz.de/10012662079
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Government subsidies and firm performance : evidence from high-tech start-ups in China
Luo, Xingwu; Huang, Feifei; Tang, Xiaobo; Li, Jialong - In: Emerging markets review 49 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10013272884