Charry, Karine; Pecheux, Claude - In: Reflets et perspectives de la vie économique XLVII (2008) 2, pp. 9-17
This paper investigates a new issue in advertising efficiency in young populations (children), i.e., social marketing …. However, it is their implementation in children?s population which is new and has not been studied so far. Indeed, many pieces … of research have stressed the importance of affective reactions in children responses to marketing stimuli while most of …