Mostafiz, Md Imtiaz; Sambasivan, Murali; Goh, See Kwong - In: Journal of Business & Industrial Marketing 36 (2021) 6, pp. 1058-1075
Purpose: The significance of market orientation (MO) in industrial marketing literature is immense. Separately, the role of dynamic managerial capability (DMC) as an individual-level capability has been found to be beneficial to business-to-business (B2B) transactions. However, the assessments...