Festa, Giuseppe; Kolte, Ashutosh; Carli, Maria Rosaria; … - In: Journal of Business & Industrial Marketing 37 (2021) 8, pp. 1662-1674
Purpose: This study aims to access, analyze and highlight opportunities and problems of the Indian pharmaceutical sector in the broader national health-care industry. The recent changes in the field, at the institutional and corporate levels, have placed India in the spotlight of the global...