Septianto, Felix; Tjiptono, Fandy; Arli, Denni - In: European Journal of Marketing 54 (2020) 2, pp. 351-379
Purpose: Prior research suggests that consumers can engage in moral decoupling by separating their judgments of morality from their judgments of performance. Hence, they might rationalize the benefits of unethical behavior without condoning the behavior itself. This paper aims to study how a...