Purpose: This study aims to investigate motivations and human values of everyday consumers who participate in the annual day of consumption restraint known as Buy Nothing Day (BND). In addition, this study demonstrates a hybrid content analysis method in which artificial intelligence and human...

Purpose –Technology is an important force in the entrepreneurial ecosystem as it has the potential to impact entrepreneurial opportunities and processes. This paper explores the emerging technology of artificial intelligence (AI) and its implications for reverse logistics within the circular...

This research provides knowledge and builds theory related to how and why consumers engage in unsolicited innovation with existing products in order to create new ones. Specifically, this research presents an in-depth qualitative exploration of the motivations consumers have for innovating with...