Fishing is common among the inhabitants in every coastal region. Oman’s Al-Batinah coast accounts for 20% of the national catch. However, poor uptakes of improved fishing technologies and practices, weak management, inefficiency and ineffective marketing have resulted in Al-Batinah...

Purpose The participation and productivity of women in Oman’s labor force are very low and heavily skewed toward the government sector. There are few women in the private sector and the reasons for this are not well-known. The challenges that women workers face specifically in the Arab World...

Purpose – This study aims to assess the training needs of fishermen in Oman using the concept mapping technique. This study was the part of a larger research project on the training needs assessment (TNA), where a mixed method approach was used to identify the training needs....

Purpose – Hypermarkets have emerged as an important retail format in many parts of the world. The purpose of this paper is to explore consumer behaviour towards store preferences, particularly hypermarkets, in Oman. Design/methodology/approach – Following a mixed method approach, primary...

Purpose The purpose of this paper is to explore the factors affecting store image and customers’ choice of hypermarkets in Oman and compares two big hypermarkets in Sohar– the prominent industrial city of Oman. Design/methodology/approach A detailed review of literature was conducted...