Wang, Yonggui; An, Shenghui; Luo, Peng - In: International marketing : emerging markets, (pp. 253-282). 2011
Through comparative analysis, this study attempts to uncover the differences and similarities among transnational company (TNC) investments in various host countries. After empirically analyzing the panel data collected from the US and Japanese TNCs' foreign R&D investments, it looks into the...