Martínez-López, Francisco J.; Merigó, José M.; … - In: European Journal of Marketing 52 (2018) 1/2, pp. 439-468
Purpose: The European Journal of Marketing was created in 1967. In 2017, the journal celebrates its 50th anniversary. Therefore, the purpose of this study is to present a bibliometric overview of the leading trends of the journal during this period. Design/methodology/approach: This work uses...