Purpose: This paper aims to study the antecedents of Internet of Things (IoT) adoption among farmers and determine how trust in the technology influences its adoption when mediated by perceived value and risk. Through the conceptualization of trust and perceived risk, the authors factor in...

The microfinance sector in Southern India has evolved to be more competitive. The Southern Indian state of Tamil Nadu, which has spawned several Self-Help Groups (SHGs), is a home to a wide range of Non-Governmental Organisations (NGOs) and Microfinance Institutions (MFIs). As more players, both...

In recent times, Microfinance Institutions (MFIs) have begun sharpening their focus on marketing strategies amid rising competition. MFIs are also faced with the challenge of meeting both financial and social performance targets, which has drawn the attention of both industry observers and...

The study focuses on the relationship between marketing strategy elements and the social performance of Microfinance Institutions (MFIs). The MFI clients' perceptions of marketing strategy elements and the socio-economic outcomes of microfinance-based interventions were factored into the study....