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Light in the darkness: marketing's role in driving positive change ; Part 2 of 2

Flynn, Andrea Godfrey (ed.); Mehta, Ravi (ed.); … - AMA Summer Academic Conference <2022, Online>; AMA …; … - 2022

Persistent link: https://www.econbiz.de/10014282368

Using artificial intelligence to advance sustainable development in industrial markets : a complex adaptive systems perspective

Satornino, Cinthia B.; Du, Shuili; Grewal, Dhruv - In: Industrial marketing management : the international … 116 (2024), pp. 145-157

Persistent link: https://www.econbiz.de/10014456191

You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training

Satornino, Cinthia B.; Pelser, Jan; Wetzels, Martin; … - In: Industrial marketing management : the international … 113 (2023), pp. 258-276

Persistent link: https://www.econbiz.de/10014433589

Understanding the performance effects of "dark" salesperson traits : machiavellianism, narcissism, and psychopathy

Satornino, Cinthia B.; Allen, Alexis; Shi, Huanhuan; … - In: Journal of marketing 87 (2023) 2, pp. 298-318

Persistent link: https://www.econbiz.de/10014245091

Not all missed opportunities cast the same shadow: Voluntary inaction reduces the “sting” of missed sales promotions

Ford, Weixing; Andrews, Demetra; Sivaraman, Anuradha; … - In: Journal of Consumer Behaviour 19 (2019) 1, pp. 57-67

Persistent link: https://www.econbiz.de/10012188918

Puritan peers or egoistic entrepreneurs? Moral decay in lateral exchange markets

Perren, Rebeca; Stewart, Kristin; Satornino, Cinthia B. - In: Journal of Consumer Marketing 36 (2019) 3, pp. 366-378

Purpose: The purpose of this study is to examine the impact of LEM participation on moral identity. Lateral exchange markets (LEMs) enable ordinary people to monetize idle personal resources such as cars, homes, gadgets and skills. Despite its champions portraying actors in these exchange as...

Persistent link: https://www.econbiz.de/10012073619