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Brand resonance in franchising relationships : a franchisee-based perspective
Badrinarayanan, Vishag; Suh, Taewon; Kim, Kyung-Min - In: Journal of business research : JBR 69 (2016) 10, pp. 3943-3950
Persistent link: https://www.econbiz.de/10011553796
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Antecedents and consequences of extrinsic superstitious beliefs : a cross-cultural investigation
Sierra, Jeremy J.; Hyman, Michael R.; Lee, Byung-Kwan; … - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 559-581
Persistent link: https://www.econbiz.de/10011456460
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Transaction cost determinants and ownership-based entry mode choice : a meta-analytical review
Zhao, Hongxin; Luo, Yadong; Suh, Taewon - In: Journal of international business studies : JIBS ; an … 35 (2004) 6, pp. 524-544
Persistent link: https://www.econbiz.de/10002533082
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Perceived resource deficiency and internationalization of small- and medium-sized firms
Xie, Yu Henry; Suh, Taewon - In: Journal of international entrepreneurship 12 (2014) 3, pp. 207-229
Persistent link: https://www.econbiz.de/10010443095
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Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping : a design scientific approach of web demographics
Suh, Taewon; Chow, T. Edwin - In: Industrial marketing management : the international … 93 (2021), pp. 10-21
Persistent link: https://www.econbiz.de/10012501932
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A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services
Suh, Taewon; Kang, Seok; Kemp, Elyria A. - In: Electronic commerce research 20 (2020) 2, pp. 361-379
Persistent link: https://www.econbiz.de/10012224098
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Strategic accord and tension for business model innovation : examining different tacit knowledge types and open action strategies
Suh, Taewon; Khan, Omar J.; Schnellbächer, Benedikt; … - In: International journal of innovation management 24 (2020) 4, pp. 2050039-1-2050039-29
Persistent link: https://www.econbiz.de/10012252138
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Internal audience segmentation and diversity in internal communication
Suh, Taewon; Lee, Jaehun - In: Corporate communications : an international journal 21 (2016) 4, pp. 450-464
Persistent link: https://www.econbiz.de/10011626261
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Advertising to the masses : the effects of crowding on the attention to place-based advertising
Wilson, Rick T.; Suh, Taewon - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
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Understanding the effects of physical images on viewers in social comparison contexts : a multi-study approach
Lee, Byung-Kwan; Suh, Taewon; Sierra, Jeremy J. - In: Journal of promotion management : innovations in … 26 (2020) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012179098