Purpose: The purpose of this paper is to explore validity and reliability of a possible collaboration model for wine tourism with a “public” basis, i.e. from the point of view of the municipality engaged in promoting the wine tourism industry insisting on the territory....

Recent years, which have been more and more unpredictable as to competition systems and more and more sophisticated as to management solutions, have been interested by a new phenomenon of entrepreneurial culture, which is highlighted by the diffusion of several professional certifications. These...

Purpose: Taking jointly into account social commerce and online brand community, this paper aims to investigate how the growth of social commerce and the fast adoption of online brand communities have given firms the opportunity to establish a new kind of community, namely, the social commerce...