Purpose The purpose of this paper is to examine the joint influence of technological newness (TN) and market newness (MN) on the relationship between customer involvement (CI) and new product performance. Design/methodology/approach The authors employed hierarchical moderated regression analysis...

Purpose Based on organizational information processing theory, this research explores how big data analytics capability (BDAC) contributes to green supply chain integration (GSCI) and the contingency role that data-driven decision culture plays. Design/methodology/approach Using the two-wave...

Purpose – The purpose of this paper is to investigate the impacts of three types of supply chain involvement (SCI) on three types of new product development (NPD) performance. Design/methodology/approach – To test the research hypotheses, structural equation modeling was conducted using data...

Purpose – The purpose of this paper is to propose a business model related to NPD for improving performance by testing the relationship between external involvement and operational performance, as well as the mediating role of internal integration. Design/methodology/approach – To test the...