Consumers have grown increasingly aware of the impact of packaging on the environment. Therefore, interest has grown in more environmentally friendly packaging, but we wondered how consumers recognize ‘green’ as distinct from ‘grey’ when evaluating packaging. We asked over 3,000...

The advantages and disadvantages of probability and quota sampling are widely discussed in the scientific community. When it comes down to cross-cultural studies even more complicated problems, like the translation of the questionnaire arises. This paper will focus on sampling issues as well as...

There is an increasing body of research on consumer preferences concerning electricity from renewable resources. The purpose of this study is to analyze how providers’ online marketing in one of the most developed markets for green energy can be improved. We conducted a content analysis of...

Combining surveys and digital trace data can enhance the analytic potential of both data types. We present two studies that examine factors influencing data sharing behaviour of survey respondents for different types of digital trace data: Facebook, Twitter, Spotify and health app data. Across...