Dobni, C. Brooke - In: Journal of Business Strategy 29 (2008) 2, pp. 43-50
innovation creates a strong source of competitive advantage, and 90 percent indicated that innovation is highly valued. Yet these … same companies rated themselves poorly at innovation. This paper sets out to consider behaviors and traits that will help … perspective. There are certain behaviors and traits – call them innovation genes – that are foundational to innovation. It is …