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Campaign participation, spreading electronic word of mouth, purchase : how to optimise corporate social responsibility, CSR, effectiveness via social media?

Bialkova, Svetlana; Paske, Stephanie te - In: European journal of management and business economics : … 30 (2021) 1, pp. 108-126

Purpose - The purpose of this paper is to investigate how to optimise corporate social responsibility (CSR) when communicating via social media. In particular, the communication type, cause proximity and CSR motives are addressed facing the increased demand for transparency and the grown...

Persistent link: https://www.econbiz.de/10012822066

"Is it all just lip service?" : on Instagram and the normalisation of the cosmetic servicescape

Rodner, Victoria; Goode, Amy; Burns, Zara - In: The journal of services marketing 36 (2022) 1, pp. 44-58

Persistent link: https://www.econbiz.de/10012798381

Analysing the impact of gamification dynamics and e-WOM on impulsive buying

Aghdaie, Fathollah Amiri; Ansari, Azarnoush; Telgerdi, Javad - In: International journal of procurement management 15 (2022) 1, pp. 40-61

Persistent link: https://www.econbiz.de/10012800414

An insight into the drivers of electronic word of mouth in tourism

Meenakshy, Manju; Srivastava, Mallika - In: International journal of public sector performance … 9 (2022) 1/2, pp. 144-164

Persistent link: https://www.econbiz.de/10012800705

Examining the relationships between e-WOM, consumer ethnocentrism and brand equity

Sun, Yang; Gonzalez-Jimenez, Hector; Wang, Shenghui - In: Journal of business research : JBR 130 (2021), pp. 564-573

Persistent link: https://www.econbiz.de/10012544873

Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials

Duh, Helen Inseng - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 453-476

Persistent link: https://www.econbiz.de/10012670700

The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness

Rajat Subhra Chatterjee; Seduram, Linda; Tan Sin Kwang; … - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 593-614

Persistent link: https://www.econbiz.de/10012670734

The effect of e-WOM and content marketing on customers' purchase intention

Kajtazi, Kaltrina; Zeqiri, Jusuf - In: International journal of Islamic marketing and branding 5 (2020) 2, pp. 114-131

Persistent link: https://www.econbiz.de/10012512771

Examining customer's intention to rely on online reviews

Sridevi, P.; Manoraj, N.; Vedanthachari, Lakshmi Narasimhan - In: International journal of internet marketing and … 16 (2022) 4, pp. 369-393

Persistent link: https://www.econbiz.de/10013256323

Former customers' e-WOM in social media platforms : an investigation of motives, network size and social ties

Azer, Jaylan; Ranaweera, Chatura - In: Journal of business research : JBR 146 (2022), pp. 118-133

Persistent link: https://www.econbiz.de/10013271382