This chapter reviews recent changes in the marketing of prescription pharmaceuticals and medical devices, It starts by describing three key trends impacting marketing activities for these products: the rise of payer power, patient empowerment, and the declining reputation of pharmaceutical and...

Dramatic increases in health expenditures have led to a substantial number of regulatory interventions in the markets for devices over the last years. However, little attention has been paid thus far to the regulation of medical devices and its effects. This article explore the policies pursued...

When firms span related product categories, spillovers across categories become central to firm strategy and industrial policy, due to their potential to foreclose competition and affect innovation incentives. We exploit major new product innovations in one medical device category, and detailed...

Applications of design of experiments to pharmaceutical quality control / Evelin Gutierrez, José A. Rodriguez, Julian Cruz-Borbolla -- Metrology in science : health and technology / Adriana Nava Vega -- High-performance liquid chromatography as quality-control for pharmaceutical and medical...