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Accelerating new product diffusion : how lead users serve as opinion leaders in social networks

Wang, Nan; Xie, Wenxuan; Tiberius, Victor; Qiu, Yong - In: Journal of retailing and consumer services 72 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014253520

Leading Edge Users and Latent Consumer Needs in Electromobility : Findings from a Nethnographic Study of User Innovation in High-Tech Online Communities

Pollok, Patrick; Lüttgens, Dirk; Piller, Frank T. - 2014

Netnography i.e. the systematic observation and analysis of online communities to generate insights for an innovation … process, has been established as a method of user innovation in consumer goods industries. In this study we apply this …

Persistent link: https://www.econbiz.de/10014147405

Involving online community customers in product innovation : the double-edged sword effect

Xie, Xuemei; Wang, Lijun; Zhang, Tao - In: Technovation : the international journal of … 123 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014478509

Value co-creation through customer engagement in virtual communities for product innovation

Rema, V.; Srivastav, Abhinandan - In: International journal of business and globalisation : IJBG 36 (2024) 2/3, pp. 310-325

Persistent link: https://www.econbiz.de/10015063783

A review and analysis of literature on netnography research

Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196

Persistent link: https://www.econbiz.de/10011542615

Produktentwicklung mit virtuellen Communities : Kundenwünsche erfahren und Innovationen realisieren

Herstatt, Cornelius (ed.) - 2004 - 1. Aufl.

Persistent link: https://www.econbiz.de/10008655414

On becoming creative consumers - user roles in living labs networks

Leminen, Seppo; Westerlund, Mika; Nyström, Anna-Greta - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 33-52

Persistent link: https://www.econbiz.de/10010398832

Social media for identifying lead users? : insights into lead users' social media habits

Ernst, Markus; Brem, Alexander - In: International journal of innovation and technology … 14 (2017) 4, pp. 1750022-1-21

Persistent link: https://www.econbiz.de/10011746294

Social commerce for innovation

Hajli, M. Nick - In: International journal of innovation management 18 (2014) 4, pp. 1-24

Persistent link: https://www.econbiz.de/10010401742

Cultural configurations for international innovativeness : a review and theoretical proposal

Zhang, Yingying Zhang; Rohlfer, Sylvia - 2023

Persistent link: https://www.econbiz.de/10014299661