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Destination branding and visitor loyalty: Evidence from mature tourism destinations in Greece
Chatzigeorgiou, Chryssoula; Christou, Evangelos - In: Tourismos: An International Multidisciplinary Journal … 11 (2016) 5, pp. 102-120
Destination brands provide the link between visitors and destination management organisations; tourists may or may not develop a degree of loyalty to destinations as brands. This study suggests that trust in a destination brand has high influence in developing loyalty towards the destination....
Persistent link: https://www.econbiz.de/10012201812
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Role of Tourist Destination Development in Building its Brand Image : A Conceptual Model
Manhas, Parikshat Singh - 2016
, branding and positioning. Our research contributes to this extremely important but relatively less researched subject …
Persistent link: https://www.econbiz.de/10012989421
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Independent or branded : The dilemma of Bulgarian hoteliers
Ivanova, Maya G.; Petrov, Hristo; Ivanov, Stanislav Hristov - 2021
Hotel chains are major actors in the hospitality industry. Still, many hoteliers have not decided yet whether to join their properties to a chain or stay independent. The paper explores how the managers of Bulgarian independent hotels perceive hotel chains as a development opportunity. More...
Persistent link: https://www.econbiz.de/10013233910
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Role of tourist destination development in building its brand image : a conceptual model
Manhas, Parikshat Singh; Manrai, Lalita A.; Manrai, Ajay K. - In: Journal of economics, finance & administrative science 21 (2016) 40, pp. 25-29
, branding and positioning. Our research contributes to this extremely important but relatively less researched subject …
Persistent link: https://www.econbiz.de/10011875103
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Destination branding and visitor loyalty: The case of agrotourism
Christou, Evangelos; Chatzigeorgiou, Chryssoula; … - 2018
the attitudes of visitors in agrotourism firms at the island of Lesvos. Survey results demonstrate that agrotourism firm …It has been established that strong destination brands are important in the agrotourism industry. Agrotourism brands … provide the link between visitors and the agrotourism firms and destination, and tourists may or may not develop a degree of …
Persistent link: https://www.econbiz.de/10012201810
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The Effects of Service Quality and Consumer-Brand Value Congruity on Hospitality Brand Loyalty
Rather, Raouf - 2019
This research integrates the congruity and the social identity theories to better understand the consumer-brand relationships. A structural equation modelling approach was used to explore the drivers of brand loyalty in the context of upscale hotels. The findings suggest that the customers are...
Persistent link: https://www.econbiz.de/10012865393
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The Role of Product Design in Developing Brand Association
Alam, Danish - 2019
Purpose - This paper aims to find the role of functional and aesthetic attributes of product design in developing brand association among smart phones users between ages 21 to 30 years by using user image congruence as moderator.Design/methodology/approach - A theoretical framework is developed...
Persistent link: https://www.econbiz.de/10012893778
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Role of airline promotion activities in destination branding : case of Dubai vis-à-vis Emirates Airline
Al Saed, Rashad; Upadhya, Amitabh; Abu Saleh, Mohammad - In: European research on management and business economics 26 (2020) 3, pp. 121-126
's branding as a tourist destination. This study investigates Emirates Airlines' promotional activities and their impact on Dubai … national carrier's promotional activities and in-flight services have a significant and positive impact on Dubai's branding … image. The study finds an interesting correlation between the promotional efforts of a national carrier and branding of …
Persistent link: https://www.econbiz.de/10012308016
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Perceived intrusiveness of rich media ads in online advertising : evidences from young Indian travellers
Madhavan, Vinod; George, Simon; Kidiyoor, Gururaj - In: Cogent economics & finance 7 (2019) 1, pp. 1-13
when compared to branding objectives. Various theoretical and managerial implications are discussed with directions for …
Persistent link: https://www.econbiz.de/10014232237
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Role of tourist destination development in building its brand image: A conceptual model
Manhas, Parikshat Singh; Manrai, Lalita A.; Manrai, Ajay K. - In: Journal of Economics, Finance and Administrative Science 21 (2016) 40, pp. 25-29
, branding and positioning. Our research contributes to this extremely important but relatively less researched subject …
Persistent link: https://www.econbiz.de/10011859386