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Kaiser, Harry M.
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49
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37
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33
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31
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28
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28
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26
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25
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Chan, Kara
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Diehl, Sandra
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22
Schweiger, Günter
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Young Consumers
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The American economic review
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NBER Working Paper
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European journal of operational research : EJOR
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Journal of marketing
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Der langfristige Kredit : Zeitschrift für Finanzierung, Kapitalanlage und Immobilienwesen
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Berichte des Bundesinstituts für Ostwissenschaftliche und Internationale Studien
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Europa-Archiv / Beiträge und Berichte : Zeitschrift für internationale Politik ; Halbmonatsschrift der Deutschen Gesellschaft für Auswärtige Politik
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European journal of marketing : EJM
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International Journal of Social Economics
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Journal of historical research in marketing
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International journal of internet marketing and advertising : IJIMA
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American political science review
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International Marketing Review
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Showing
1
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10
of
40,118
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date (oldest first)
1
Political marketing : impact of public relations on the change in voter behaviour of consumers (voters)
Bacik, Radovan
;
Gavurova, Beata
;
Gburova, Jaroslava
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
2
,
pp. 40-48
Persistent link: https://www.econbiz.de/10013161735
Saved in:
2
Analysis of the impact of
advertising
on the change of voter behavior of consumers (voters) in the Slovak Republic
Gburova, Jaroslava
;
Gavurova, Beata
;
Bacik, Radovan
; …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
3
,
pp. 134-141
Persistent link: https://www.econbiz.de/10014375513
Saved in:
3
Polit-Marketing : das Marketing-Management der politischen Parteien
Wangen, Edgar
-
1983
Persistent link: https://www.econbiz.de/10000091061
Saved in:
4
Political
advertising
in India
Shastry, Uma Shanker
- In:
Case studies on India inc. : the competitiveness
,
(pp. 39-48)
.
2008
Persistent link: https://www.econbiz.de/10003847072
Saved in:
5
Political
advertising
Lilleker, Darren
;
Scullion, Richard
- In:
The advertising handbook
,
(pp. 187-197)
.
2009
Persistent link: https://www.econbiz.de/10003851917
Saved in:
6
Two models of positive and negative political
advertising
with endogenous campaign contributions
Epifantseva, Ioulia Y.
-
2005
Persistent link: https://www.econbiz.de/10003952851
Saved in:
7
Attitude towards fashion advertisements with political content: impacts of opinion leadership and perception of advertisement message
Harben, Beth
;
Kim, So-yŏng
- In:
International journal of consumer studies
32
(
2008
)
1
,
pp. 88-98
Persistent link: https://www.econbiz.de/10003701048
Saved in:
8
Young British partisans' non-voters' processing of attack election
advertising
and the implications for marketing
politics
Dermody, Janine
;
Hanmer-Lloyd, Stuart
;
Koenig-Lewis, Nicole
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 974-1005
Persistent link: https://www.econbiz.de/10010411298
Saved in:
9
Political marketing : an emerging theory
Si, Suman
- In:
Business analyst : a refereed journal of Shri Ram …
40
(
2019
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10012391630
Saved in:
10
A fantastical exploration of the colour of magic in political
advertising
: discourse with a wizard
Dermody, Janine
- In:
The marketing review
16
(
2016
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011642156
Saved in:
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