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But you promised! : managing consumers’ psychological contracts
Hannah, David; Treen, Emily; Pitt, Leyland F.; Berthon, … - In: Business horizons 59 (2016) 4, pp. 363-368
Persistent link: https://www.econbiz.de/10011514802
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Evidence from a large sample on the effects of group size and decision-making time on performance in a marketing simulation game
Treen, Emily; Atanasova, Christina; Pitt, Leyland F.; … - In: Journal of marketing education : JME 38 (2016) 2, pp. 130-137
Persistent link: https://www.econbiz.de/10011537317
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App service : how do consumers perceive the quality of financial service apps on smart devices?
Treen, Emily; Pitt, Leyland F.; Bredican, John; … - In: Journal of financial services marketing : JFSM 22 (2017) 3, pp. 119-125
Persistent link: https://www.econbiz.de/10011799595
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Brand stories in marketing : a bibliographic perspective
Park, Andrew; Treen, Emily; Pitt, Leyland F.; Chan, Anthony - In: Journal of strategic marketing 31 (2023) 3, pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
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Juggling Janus - strategy for general managers in an age of paradoxical trends
Pitt, Leyland F.; Schlegelmilch, Bodo B. - In: Journal of general management 33 (2007/08) 3, pp. 69-84
Persistent link: https://www.econbiz.de/10003717475
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Strategic heterogeneity in the global mining industry
Shapiro, Daniel M.; Russell, Bonita I.; Pitt, Leyland F. - In: Transnational corporations : investment and development 16 (2007) 3, pp. 1-34
Persistent link: https://www.econbiz.de/10003725740
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Ad Lib : when customers create the ad
Berthon, Pierre R.; Pitt, Leyland F.; Campell, Colin - In: California management review 50 (2007/08) 4, pp. 6-30
Persistent link: https://www.econbiz.de/10003755732
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E-relationships for e-readiness : culture and corruption in international e-B2B
Berthon, Pierre R.; Pitt, Leyland F.; Berthon, Jean-Paul; … - In: Industrial marketing management : the international … 37 (2008) 1, pp. 83-91
Persistent link: https://www.econbiz.de/10003650451
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Communicating brand personality : are the web sites doing the talking for food SMEs?
Opoku, Robert Ankomah; Abratt, Russell; Bendixen, Mike; … - In: Qualitative market research : an international journal 10 (2007) 4, pp. 362-374
Persistent link: https://www.econbiz.de/10003739518
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Using demographics to predict smoking behavior : large sample evidence from an emerging market
Prinsloo, Melani; Tudhope, Lynne; Pitt, Leyland F.; … - In: Health marketing quarterly 25 (2007/08) 3, pp. 289-301
Persistent link: https://www.econbiz.de/10003764739