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Creating a competitive marketing strategy for B2C businesses through market research : analysis of the chocolate market in Macedonia, FYR
Marjanova, Tamara J. - In: Proceedings of the 19th Annual Conference on Marketing …, (pp. 193-214). 2011
Persistent link: https://www.econbiz.de/10009501232
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A pre-diffusion growth model of intentions and purchase
Chintagunta, Pradeep K.; Lee, Jonathan - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 137-154
Persistent link: https://www.econbiz.de/10009507837
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Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Simkin, Lyndon; Dibb, Sally - In: Journal of strategic marketing 20 (2012) 1, pp. 45-54
Persistent link: https://www.econbiz.de/10009510634
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Marktforschung für Instrumente der digitalen Kommunikation
Lütters, Holger - In: Digitale Kommunikation, (pp. 121-150). 2012
Persistent link: https://www.econbiz.de/10009545424
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Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity
Jie, Yun; Chou, Ting-jui; Chou, Naichieh - In: The journal of brand management : an international journal 19 (2011/12) 6, pp. 525-540
Persistent link: https://www.econbiz.de/10009528846
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Consumer behavior : building marketing strategy
Hawkins, Del I.; Mothersbaugh, David L. - 2013 - 12th ed
Persistent link: https://www.econbiz.de/10009530032
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Marketing and growth strategies for emerging economies : a case-study of Trinidad and Tobago
Oudan, Rodney; Luparelli, Augustus N. - In: International business and economics research journal 10 (2011) 10, pp. 71-78
Persistent link: https://www.econbiz.de/10009533102
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Consumer decision making regarding a "green" everyday product
Thøgersen, John; Jørgensen, Anne-Katrine; Sandager, Sara - In: Psychology & marketing 29 (2012) 4, pp. 187-197
Persistent link: https://www.econbiz.de/10009534095
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Basic marketing research : integration of social media
Malhotra, Naresh K. - 2012 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009301814
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Marketing : Grundlagen & Praxis ; [inklusive online- & social media-marketing]
Eckardt, Gordon H.; Hardiman, Marco - 2011 - 2. Aufl
Persistent link: https://www.econbiz.de/10009313765