Purpose – The purpose of this paper is to investigate how brand equity levels influence the evaluation of continuous vs discontinuous innovation of new products and the moderating effects of consumer's product category knowledge (PCK). Design/methodology/approach – A 2×2 between‐subjects...

Purpose – The purpose of this paper is to examine differences between Hispanic and Asian immigrants and their preferences in the appearance of and interaction with salespeople. Design/methodology/approach – A total of 171 female Hispanic and 153 Asian female retail consumers in a midwestern...

Purpose – The purpose of this paper is to address the following questions: are sophisticated consumers more likely to be satisfied with their purchases? Are consumers who are more knowledgeable more apt to feel in control of their purchase decisions? Are they more likely to believe the...

Purpose – The purpose of this paper is to determine the gender buying patterns of German tourists travelling on coach tours while visiting South Africa. Design/methodology/approach – The paper is based on quantitative research methodologies and descriptive statistics were used to determine...

Purpose – The purpose of this paper is to identify and ranks factors that influence bank selection by undergrads in South East Nigeria. Design/methodology/approach – Totally, 300 undergrads were sampled from two universities. Five-point Likert-type question containing 49 bank selection items...

Purpose The purpose of this paper is to investigate the impact on consumer behaviour/brand choice resulting in the relocation of communities from informal to formal settlements. Design/methodology/approach A survey conducted among a probability sample of 384 consumers comprising different...

Describes recent confusion about the nature of the digital revolution and the impact of this on commercial and academic behaviour. Illustrates that the nature of the digital revolution in consumer use of information has shown phenomenal uptake in usage, if not revenues and that this has already...

The British Life and Internet Project was launched in 2002 to explore the way people use the Internet in Britain. It will survey people online throughout each year on a range of topics linked to the use of the Internet. In the first survey that was conducted, just before Christmas 2002,...

Purpose – The purpose of this paper is to summarise and evaluate the literature on digital consumer behaviour and attitudes towards digital piracy. Design/methodology/approach – The paper presents a review and synthesis of the academic literature on the subject, using the authors' unique...