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The effect of color lightness on anticipated product comfort : the role of the lightness-softness cross-modal correspondence
Yazdanparast, Atefeh; Ketron, Seth - In: Journal of business research : JBR 165 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014333342
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"Touching" services: tangible objects create an emotional connection to services even before their first use
Nägele, Nora; von Walter, Benjamin; Scharfenberger, Philipp - In: Business Research 13 (2020) 2, pp. 741-766
participants received different objects they could either touch or just see. These studies indicate that touching a service object …
Persistent link: https://www.econbiz.de/10012502920
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The effect of physical possession on preference for product warranty
Chark, Robin; Muthukrishnan, A. V. - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 424-425
Persistent link: https://www.econbiz.de/10010223377
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Tablets, touchscreens, and touchpads : how varying touch interfaces trigger psychological ownership and endowment
Brasel, S. Adam; Gips, James - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 226-233
Persistent link: https://www.econbiz.de/10010366281
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A touch too much : negotiating masculinity, propriety and proximity in intimate labour
Hancock, Philip; Sullivan, Katie; Tyler, Melissa - In: Organization studies : an international … 36 (2015) 12, pp. 1715-1739
Persistent link: https://www.econbiz.de/10011525516
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Too exciting to fail, too sincere to succeed : the effects of brand personality on sensory disconfirmation
Sundar, Aparna; Noseworthy, Theodore J. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 44-67
Persistent link: https://www.econbiz.de/10011521911
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What a feeling! : touching sexually laden stimuli makes women seek rewardness
Festjens, Anouk; Bruyneel, Sabrina; Dewitte, Siegfried - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 387-393
Persistent link: https://www.econbiz.de/10010403206
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Individual differences in interpersonal touch : on the development, validation, and use of the "comfort with interpersonal touch" (CIT) scale
Webb, Andrea; Peck, Joann - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 60-77
Persistent link: https://www.econbiz.de/10010485550
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Observing product touch : the vicarious haptic effect in digital marketing and virtual reality
Luangrath, Andrea Webb; Peck, Joann; Hedgcock, William; … - In: Journal of marketing research 59 (2022) 2, pp. 306-326
Persistent link: https://www.econbiz.de/10013258020
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"Going on a sensory adventure, a touchy subject?" : investigating haptic technology and consumer adventure orientation
Mulcahy, Rory Francis; Riedel, Aimee - In: Journal of service theory and practice 32 (2022) 1, pp. 5-29
Persistent link: https://www.econbiz.de/10012879143