A. Dehkordi, Majid; Yonekura, Seiichiro; Kohnepushi, … - In: Journal of Product & Brand Management 22 (2013) 5/6, pp. 393-403
Purpose – The aim of this study is to identify and describe the factors associated with Nissan Company's electric vehicle (EV) development. In addition, Nissan's different commercialization strategies toward EV and HEV development will be discussed. Design/methodology/approach – This study...