Introduction / Marshall Reinsdorf and Matthew Slaughter -- Challenges in measuring trade in services -- Measuring international trade in services / Robert E. Lipsey -- Comment: J. David Richardson -- Improved measures of U.S. international services: the cases of insurance, wholesale and retail...

Introduction -- The cultural object : pizza -- The social world : Italian restaurants -- The receiver : the consumer -- The creator : the pizzaiolo -- Conclusion : towards new understandings of food glocalization