With the growing prominence of digital technologies, the business model concept has become increasingly popular in the digital innovation domain. Research on how digital technologies enable business model innovation has so far mainly taken an inside-out perspective focussing on, for example, an...

In today's world, many digitally enabled start-ups are budding all over the globe because of the fast enhancement in digital technologies. For the establishment of new business, it is necessary to adopt a proper business model which needs to define the way in which the company will provide...

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences...