Calvo-Porral, Cristina; Ruiz Vega, Agustín V.; Lévy … - In: European Research on Management and Business Economics … 24 (2018) 3, pp. 130-136
This study examines whether the level of product involvement influences how emotions drive consumer satisfaction. Based … satisfaction. A sample of 570 respondents was gathered for a high involvement product – wine –, while a sample of 431 consumers was … satisfaction in low involvement products, rather than in high involvement products, suggesting that situational factors – such as …