The Florida orange juice industry has experienced great challenges-declining orange juice consumption and a domestic supply shortage that has led to increasing imports over the past decade. As growers look for a foothold, the question remains whether it is better to continue promoting orange...

In recent years, political and social scientists have made increasing use of conjoint survey designs to study decision-making. Here, we study a consequential question which researchers confront when implementing conjoint designs: how many choice tasks can respondents perform before survey...