The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing...

The purpose of the present work was to analyse the importance of the use of information systems and technologies in management procedures in the hospital sector. We therefore intended to evidence the effects of the use of the information produced by means of those instruments in the improvement...

Chapter 1: Service Design within a Multiplicity Logics in Healthcare -- Chapter 2: Service design for hybrid market constellations in healthcare - From VUCA 2 VUCAR -- Chapter 3: Towards a conceptual framework of hybrid strategies in healthcare: Co-alignment of market and non-market activities...