Chapter 1 Contemporary asian artistic expressions and tourism – An introduction -- Part I Contemporary art, tourism and place making -- Chapter 2 Ambassador Yōkai: Facilitating non-Japanese visitors in learning Japanese culture through Japanese folklore in Anime -- Chapter 3 ‘Academic...

Purpose This research presents a comparative perception study towards rejuvenated, community-driven shophouses in George Town, Penang. Design/methodology/approach It captures the opinions of two distinct age groups by utilizing a mixed-methods approach encompassing quantitative (main) and...

Purpose The revitalisation of tangible and intangible urban heritage can foster social cohesion and drive creativity and innovation in a changing global environment. Recognising its potential for economic development, many local municipalities are putting forward efforts to revitalise these...

Purpose Existing tourism studies focusing on Southeast Asia often emphasize the culture, history and heritage of the region or its natural beauty and cuisine, most of which are often viewed as exotic through a Western lens. By contrast, this interdisciplinary study looks at the untapped...