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Supporting sacrifice or condemning belief : consumer reactions to Nike's advertising campaign featuring Colin Kaepernick
Asada, Akira
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 334-355
Persistent link: https://www.econbiz.de/10012523446
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2
Social media in sport : evidence-based perspectives
Abeza, Gashaw
(
ed.
);
Sanderson, Jimmy
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014493665
Saved in:
3
Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie
;
Cashmore, Ernest
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
24
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
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