This research investigates the potential for a “fair” co-branding operation. A major corporate brand is fictitiously allied with a Fair Trade labelling organization brand. The sample for the study is composed of 540 respondents, representative of the French population. By considering...

Morale, as a future-oriented indicator of well-being, is susceptible to caring and social exclusion in society, with respect to social integration theory. The influences of caring and social exclusion perceived in society merit the concern of the present study. In addition, the study explores...

Cost-benefit ratios for surveys are related to the congruence between objectives and survey measurement capabilities. A high degree of congruence requires careful matching of objectives and survey design. Thus, emphasis is placed on survey planning and improvement of relationships between survey...

This paper uses the lens of culture to develop propositions on how customer attitude towards celebrity endorsements is a function of cultural parameters in emerging countries like India. [W.P. No. 2013-07-01]. URL:[http://www.iimahd.ernet.in/assets/snippets/workingpaperpdf/12087729752013-07-01.pdf].

This article adopts the Policy Arrangements Approach to study how the stability of conservation tourism partnerships is governed. Our study compares two private-community partnerships in Kenya to explore how incongruences resulting from internal dynamics and external challenges are faced....

Exogenous technical progress can have uneven impacts on productivity contingent on absorptive capacity, structural congruence and trade intensity. The paper illustrates the role of enabling behind-the-border factors for effective absorption and is pertinent for discussing issues like ‘Europe...

This paper analyzes a multi-task agency framework where the agent exhibits task-specific abilities. Besides investigating the appendant consequences of applying incongruent performance measures in incentive contracts, this paper demonstrates how the provision of incentives - including the...