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produit : elle devient alors une caractéristique recherchée pour elle-même. Le consommateur en retire une utilité indépendante …
Persistent link: https://www.econbiz.de/10011141788
Qu'est-ce que consommer ? Dans une société de consommation, le consommateur est avant tout une figure abstraite …'acte de consommation. La " mise au travail " du consommateur renvoie directement à son exploitation. La " participation " du … consommateur renvoie, quant à elle, à son émancipation. Nous verrons qu'il s'agit de notions d'actualité et qu'il est difficile de …
Persistent link: https://www.econbiz.de/10011025577
représentation et les réponses des consommateurs face aux scénarios producteur, distributeur et consommateur. De façon générale …
Persistent link: https://www.econbiz.de/10004992647
Evidence of assortative mating according to personality was reported in a previous SOEP-based study (Rammstedt & Schupp, 2008). Based on population representative data of almost 7,000 couples, high levels of congruence between spouses were found, which increased with marriage duration. Almost...
Persistent link: https://www.econbiz.de/10010322525
The paper aims to position entrepreneurship within a leadership and values paradigm. This knowledge will equip business leaders, who may wish to evoke a more entrepreneurial culture within organisations, to proactively create conditions that support entrepreneurial initiatives. As psychology...
Persistent link: https://www.econbiz.de/10009441633
In this study I examine the joint effect of explanations and monetary incentives on employees' effort allocation decisions in a multi-action setting. A rich literature in economics indicates that monetary incentives substantially influence employees' decisions. This literature demonstrates that...
Persistent link: https://www.econbiz.de/10009466030
The outsourcing of elements of supply chain processes is now an integral component of the operationalization of a firm s competitive business strategy. While the purported goal of outsourcing is usually to derive a competitive advantage in the marketplace, it is not clear whether the outsourcing...
Persistent link: https://www.econbiz.de/10009476097
The purpose of this study was to develop a theory of internal relationship management, and to propose a new way of measuring organization-public relationships by simultaneously examining the organizations' as well as their employees' perceptions of the quality of their relationships. It sought...
Persistent link: https://www.econbiz.de/10009450894
This study attempts to provide a better understanding of the functioning of television sponsorship and to determine the effect of the bi-dimensionality of congruity between a sponsor brand and a television program on consumer responses.We used structural equation modeling to validate the...
Persistent link: https://www.econbiz.de/10011315678
This study attempts to provide a better understanding of the functioning of television sponsorship and to determine the effect of the bi-dimensionality of congruity between a sponsor brand and a television program on consumer responses.We used structural equation modeling to validate the...
Persistent link: https://www.econbiz.de/10011374932