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Organizational congruence with socially responsible behaviors
Drumwright, Minette E. - In: Handbook of research on marketing and corporate social …, (pp. 91-107). 2016
Persistent link: https://www.econbiz.de/10011438352
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What holds ethical consumers to a cosmetics brand : the body shop case
Chun, Rosa - In: Business & society 55 (2016) 4, pp. 528-549
Persistent link: https://www.econbiz.de/10011458653
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Celebrity endorsements and branding strategies : event study from India
Jaikumar, Saravana; Sahay, Arvind - In: The journal of product & brand management 24 (2015) 6, pp. 633-645
Persistent link: https://www.econbiz.de/10011481904
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Fundraising in an interactive online environment
Panic, Katarina; Hudders, Liselot; Cauberghe, Veroline - In: Nonprofit and voluntary sector quarterly 45 (2016) 2, pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
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Enhancing valuation: the impact of self-congruence with a brand on the endowment effect
Thomas, Veronica L.; Yeh, Marie; Jewell, Robert D. - In: Journal of behavioral and experimental economics 58 (2015), pp. 178-185
Persistent link: https://www.econbiz.de/10011566138
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Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James; Brinker, David L. - In: Journal of promotion management : JPM 20 (2014) 3, pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
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Alliances between corporate and fair trade brands : examining the antecedents of overall evaluation of the co-branded product
Sénéchal, Sylvain; Georges, Laurent; Pernin, Jean-Louis - In: Journal of business ethics : JOBE 124 (2014) 3, pp. 365-381
Persistent link: https://www.econbiz.de/10010431389
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Holland's constructs in relation to career persistence and career change : a study of Australian managerial and professional workers
Donohue, Ross - In: Australian journal of management 39 (2014) 2, pp. 167-189
Persistent link: https://www.econbiz.de/10010431563
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The impact of Enterprise 2.0 in organizations
Trimi, Silvana; Galanxhi, Holta - In: Service business 8 (2014) 3, pp. 405-424
Persistent link: https://www.econbiz.de/10010413207
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An investigation of consumer evaluation of authenticity of their company's CSR engagement
Fatma, Mobin; Khan, Imran - In: Total quality management & business excellence 33 (2022) 1, pp. 55-72
Persistent link: https://www.econbiz.de/10012821355