The focus of this confirmatory research was on consumer attitudes towards the sustainability of fashion brands and how … respondents with purchasing power to examine their perception, awareness of, and attitudes towards sustainability and eco-fashion … that participants have a positive attitude towards the sustainability of fashion brands. Moreover, a positive correlation …

textile and fashion industries. This is mainly due to improper marketing communication of sustainable subjects or a rather low … marketing communication of sustainable fashion. As part of the above objective, we attempt to propose the general trend in … in relation to the general interest of consumers in fashion sustainability, price as a decisive factor in the purchase of …

The concept of sustainable fashion is becoming more relevant in today's society. The purpose of this research is to … identify the determinants of the purchase intention of sustainable fashion, and the relationship between price and the purchase … of sustainable fashion. A questionnaire was administered, which made it possible to define the concept of sustainable …