Front Cover -- Understanding Perceptual, Emotional, Social and Cultural Branding -- Copyright Page -- Contents -- About the Author -- Chapter 1 Introduction -- Chapter 2 Branding in 4D -- Chapter 3 Perceptual Branding -- 3.1. Area -- 3.1.1. The Essence of Perceptual Branding -- 3.1.2. The...

"This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the core of consumers' lives. It provides insights on how firms can benefit by adopting the same in...

"This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the core of consumers' lives. It provides insights on how firms can benefit by adopting the same in...

This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and...