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This study uses Trauth’s (2000) Influence-Impact Model as a sensitizing device to examine the influence of four key socio-cultural factors —policy, infrastructure, economy, and culture—on information economy development efforts in Thailand. Our assessment shows that progress...
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The purpose of this study is to examine the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism. The results show that both affective image congruence (AIC) and cognitive image congruence (CIC) have a positive influence on tourist...
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