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Trade secrets : managerial guidance for competitive advantage
Crittenden, William F.; Crittenden, Victoria Lynn; … - In: Business horizons 58 (2015) 6, pp. 607-613
Persistent link: https://www.econbiz.de/10011392831
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The misplaced controversy about internal consumption : not just a direct selling phenomenon
Crittenden, Victoria Lynn; Albaum, Gerald S. - In: Business horizons 58 (2015) 4, pp. 421-429
Persistent link: https://www.econbiz.de/10011300886
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Creating a culture of confidence : an interview with Sheryl Adkins-Green, CMO of Mary Kay Inc.
Crittenden, Victoria Lynn; Beitelspacher, Lauren Skinner; … - In: Business horizons 58 (2015) 4, pp. 371-376
Persistent link: https://www.econbiz.de/10011300897
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Digital and social media marketing in business education : implications for the marketing curriculum
Crittenden, Victoria Lynn; Crittenden, William F. - In: Journal of marketing education : JME 37 (2015) 2, pp. 71-75
Persistent link: https://www.econbiz.de/10011336521
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Special issue: Digital and social media marketing in business education : implications for the marketing curriculum
Crittenden, Victoria Lynn (contributor) - 2015
Persistent link: https://www.econbiz.de/10011336522
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Social learning theory : a multicultural study to influences on ethic behavior
Hanna, Richard C.; Crittenden, Victoria Lynn; … - In: Journal of marketing education : JME 35 (2013) 1, pp. 18-25
Persistent link: https://www.econbiz.de/10009772985
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Balancing market share growth and customer profitability : budget allocation for customer acquisition and retention
Tsao, Hsiu-yuan; Matthews, Lucy M.; Crittenden, … - In: Organizations and markets in emerging economies 3 (2012) 2, pp. 45-55
Persistent link: https://www.econbiz.de/10009753438
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The AMS review : year 2
Crittenden, Victoria Lynn; Peterson, Robert A. - In: AMS review : official publication of the Academy of … 2 (2012) 2/4, pp. 45-47
Persistent link: https://www.econbiz.de/10009717341
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Theoretical development in ethical marketing decision making
Ferrell, Odies C.; Crittenden, Victoria Lynn; Ferrell, Linda - In: AMS review : official publication of the Academy of … 3 (2013) 2, pp. 51-60
Persistent link: https://www.econbiz.de/10009760002
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Marketing orientation in commodity marketing : the necessary link between marketing and production
Crittenden, Victoria Lynn; Crittenden, William F. - In: Commodity Marketing : Grundlagen, Besonderheiten, …, (pp. 421-430). 2014
Persistent link: https://www.econbiz.de/10010356180