While some firms build cars or smartphones, Rocket Internet builds companies. The incubator and investment firm has pioneered an extreme approach to new venture creation that is often referred to as a "startup factory:" it rapidly assembles and scales new companies, replicating business models...

We study the phenomenon of “company builders” – a recent type of business incubators that create new ventures in a factory-like manner, i.e., with a focus on efficiency and scale, and by using standardized processes and shared resources. To characterize this novel organizational form and...