It is crucial to more thoroughly understand discounting behaviour because it has important implications for designing interventions with financial incentives for behavioural change. This means examining discounting functional forms as well as discount rates and establishing their impacts across...

This paper analyses how individuals trade-off health risks against lifestyle choices. The work uses a choice experiment (CE) survey for a representative sample of the Northern Ireland population. Unlike most CE studies for valuing public health programs, this questionnaire uses a tailored...

Health Locus of Control (HLC) classifies our beliefs about the connection between our actions and health outcomes (Skinner, 1996) into three categories: “internal control”, corresponding to health being the result of an individual's effort and habits; “control by powerful others”,...

Norm-based accounts of social behavior are increasingly common in economics. In such accounts, behavior is seen as reflecting tradeoffs between maximization of own consumption utility and conformity to social norms. Theories of norm-following tend to assume that a) there exists a single, stable,...