Tunisini, Annalisa; Marchiori, Michela - In: Journal of Business & Industrial Marketing 35 (2020) 6, pp. 1011-1021
Purpose: The purpose of this paper is to examine network failures and the main reasons why network organizations, intentionally developed by a group of actors to pursue specific goals, become unfruitful and fail in their goals and expectations of creating collective value. The goal of this...