Purpose – The existing expatriation literature confirms that international assignments (IAs) are an essential tool for developing international talent and global managers but relevant studies are conducted mainly in western developed contexts and neglect the effects on individuals from less...

Purpose – To draw parallels between the development of brand identity by successful contemporary artists and the use by mainstream companies of social and ethical factors or product innovation to act as a focus for their brand narrative. Design/methodology/approach – Analyzes the workings of...