The purpose of this study is to validate the Value-based Adoption Model (VAM) in order to investigate young Malaysians' e-wallet adoption intentions. A structured questionnaire was used to collect 214 questionnaires. The hypotheses proposed for this study were tested using SmartPLS, a...

Purpose – Consumer brand familiarity influences product judgment and the purchase decision. This study aims to examine consumer familiarity towards local and foreign chocolate brands and how it is related to brands' country of origin and their consumption level. Design/methodology/approach –...