In einer Zeit, in der Produkte und Dienstleistungen austauschbar geworden sind, stöt︢ konventionelles Marketing rasch an die Grenzen des Möglichen. Wer in einem unübersichtlichen Angebot wahrgenommen werden will, macht sich daher besser mittels Personal Branding selbst zur Marke. Denn...

Digitalization and automation have increased substantially in recent years and are reshaping the working world. These fundamental changes alter employee training needs and training programs. They create new employment opportunities, may cause excessive demands or raise fears of job loss. The...

This elite survey has been carried out as part of the data collection effort of the WZB bridging project "The Political Sociology of Cosmopolitanism and Communitarianism". Elites from five countries that were selected to represent five world regions (Germany, Poland, Turkey, Mexico and USA)...