Philippe, Deshayes; Laurence, Lecoeuvre; Henrikki, Tikkanen - In: Micro & Macro Marketing (2008) 2, pp. 207-228
The concept of "milieu" emphases the complex business network in which project marketing takes place. In particular, it allows better identification of relevant inter actor relationships in both terms of time and space all along project phases. We look at this concept of "milieu" again to...